:root {
  --ink: #131110;
  --ink-2: #1c1917;
  --line: #3a332d;
  --bone: #ece4d6;
  --bone-dim: #a99f90;
  --red: #d6372b;
  --wood: #b07a45;
  --champagne: #d8c3a0;
  --display: "Big Shoulders Display", "Arial Narrow", sans-serif;
  --serif: "Cormorant Garamond", Georgia, serif;
  --body: "Instrument Sans", system-ui, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --gutter: clamp(16px, 4vw, 56px);
  /* About profile photo framing. x / y pick which part of the photo stays in the frame:
     0% = left / top edge, 50% = centre, 100% = right / bottom edge. Zoom 1 = no zoom. */
  --profile-zoom: 1;
  --profile-x: 59%;
  --profile-y: 50%;}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--ink);
  color: var(--bone);
  font: 16px/1.6 var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
/* film grain */
body::before {
  content: "";
  position: fixed; inset: 0; z-index: 100; pointer-events: none; opacity: .07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img, video { display: block; max-width: 100%; }
a { color: inherit; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 16px; top: 16px; z-index: 200; background: var(--bone); color: var(--ink); padding: 8px 12px; }

.mono { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; }
.kicker { font-family: var(--mono); font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--red); margin: 0 0 18px; }
h1, h2, h3 { font-family: var(--display); font-weight: 800; text-transform: uppercase; line-height: .9; margin: 0; letter-spacing: .005em; }
h2 { font-size: clamp(44px, 7vw, 96px); }
h2 em { font-style: normal; color: var(--red); }
section { padding: clamp(72px, 10vw, 140px) var(--gutter); border-top: 1px solid var(--line); scroll-margin-top: 64px; }
.wrap { max-width: 1240px; margin: 0 auto; }

/* nav */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 14px var(--gutter);
  background: color-mix(in srgb, var(--ink) 86%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.logo { font-family: var(--serif); font-weight: 600; font-size: 27px; line-height: 1; text-decoration: none; letter-spacing: .01em; color: var(--bone); }
.logo span { font-style: italic; font-weight: 400; color: var(--champagne); }
.nav ul { display: flex; gap: 28px; list-style: none; margin: 0; padding: 0; }
.nav ul a { text-decoration: none; font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--bone-dim); }
.nav ul a:hover, .nav ul a[aria-current] { color: var(--bone); }

.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 22px; border: 1px solid var(--bone);
  font-family: var(--mono); font-size: 13px; letter-spacing: .12em; text-transform: uppercase;
  text-decoration: none; background: transparent; color: var(--bone); cursor: pointer;
  transition: background .2s, color .2s, transform .2s;
}
.btn:hover { background: var(--bone); color: var(--ink); }
.btn--red { background: var(--red); border-color: var(--red); color: #fff; }
.btn--red:hover { background: #fff; border-color: #fff; color: var(--ink); }
.btn--sm { padding: 10px 16px; font-size: 12px; }

/* hero */
.hero {
  border-top: 0;
  display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(24px, 4vw, 64px);
  align-items: end;
  padding-top: clamp(40px, 6vw, 80px);
  min-height: calc(100svh - 62px);
}
.hero__name {
  font-family: var(--serif); font-weight: 500; text-transform: none;
  font-size: clamp(60px, min(11vw, 17svh), 170px); line-height: .9; letter-spacing: -.015em;
  margin-left: -.04em;
}
.hero__name span { display: block; }
.hero__name .outline { font-style: italic; font-weight: 400; color: var(--champagne); padding-left: .35em; }
.hero__tag { font-family: var(--display); font-size: clamp(28px, 3.6vw, 48px); font-weight: 700; text-transform: uppercase; margin: 22px 0 14px; line-height: 1; }
.hero__tag b { color: var(--red); font-weight: 800; }
.hero__lede { max-width: 46ch; color: var(--bone-dim); margin: 0 0 28px; font-size: 17px; }
.hero__cta { display: flex; flex-wrap: wrap; gap: 12px; }
.hero__media { position: relative; }
.hero__media video, .hero__media img { width: 100%; aspect-ratio: 9 / 14; object-fit: cover; filter: saturate(.85) contrast(1.05); }
.hero__media::after {
  content: ""; position: absolute; inset: 14px -14px -14px 14px; border: 1px solid var(--red); z-index: -1;
}
.hero__stamp {
  position: absolute; left: -28px; bottom: 36px;
  background: var(--red); color: #fff; padding: 10px 14px;
  font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase;
  transform: rotate(-4deg);
}

/* ticker */
.ticker { overflow: hidden; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--ink-2); }
.ticker__track { display: flex; width: max-content; animation: tick 40s linear infinite; }
.ticker__track span { font-family: var(--display); font-weight: 700; font-size: 28px; text-transform: uppercase; padding: 14px 0; white-space: nowrap; }
.ticker__track span::after { content: "✕"; color: var(--red); margin: 0 26px; font-size: 18px; vertical-align: middle; }
@keyframes tick { to { transform: translateX(-50%); } }

/* ethos */
.ethos { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.ethos__img { position: relative; margin: 0; }
.ethos__frame { aspect-ratio: 4 / 5; overflow: hidden; }
.ethos__frame img {
  width: 100%; height: 100%; object-fit: cover;
  object-position: var(--profile-x) var(--profile-y);
  transform: scale(var(--profile-zoom));
}
.ethos__img figcaption { margin-top: 12px; color: var(--bone-dim); }
.ethos p.lead { font-size: 19px; color: var(--bone-dim); max-width: 48ch; margin: 28px 0 40px; }
.specs { list-style: none; margin: -16px 0 36px; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.specs li { border: 1px solid var(--line); padding: 7px 12px; font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--bone); }
.points { list-style: none; margin: 0; padding: 0; counter-reset: p; }
.points li { counter-increment: p; display: grid; grid-template-columns: 56px 1fr; gap: 8px 16px; padding: 22px 0; border-top: 1px solid var(--line); }
.points li::before { content: "0" counter(p); font-family: var(--mono); color: var(--red); font-size: 13px; padding-top: 6px; }
.points h3 { font-size: 30px; }
.points p { grid-column: 2; margin: 0; color: var(--bone-dim); }

/* price board */
.prices__head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: 48px; }
.prices__head p { max-width: 40ch; color: var(--bone-dim); margin: 0; }
.board {
  background: var(--ink-2); border: 1px solid var(--line);
  padding: clamp(24px, 4vw, 56px);
  box-shadow: inset 0 0 0 6px var(--ink), inset 0 0 0 7px var(--line);
}
.board ol { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; column-gap: clamp(32px, 6vw, 96px); }
.board li { display: flex; align-items: baseline; gap: 12px; padding: 18px 0; border-bottom: 1px dashed var(--line); }
.board .svc { font-family: var(--display); font-weight: 700; font-size: clamp(26px, 3vw, 38px); text-transform: uppercase; line-height: 1; }
.board .dots { flex: 1; border-bottom: 2px dotted var(--bone-dim); opacity: .35; transform: translateY(-6px); min-width: 20px; }
.board .price { font-family: var(--mono); font-size: 15px; white-space: nowrap; color: var(--bone); }
.board li a { font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--red); text-decoration: none; margin-left: 6px; }
.board li a:hover { text-decoration: underline; }
.board__note { margin: 32px 0 0; display: flex; align-items: center; gap: 14px; color: var(--bone); font-size: 17px; }
.board__note::before { content: ""; width: 34px; height: 2px; background: var(--red); flex: none; }

/* gallery */
.gallery__head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: 36px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips button {
  font-family: var(--mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
  background: transparent; color: var(--bone-dim); border: 1px solid var(--line); padding: 9px 14px; cursor: pointer;
}
.chips button[aria-pressed="true"] { background: var(--bone); color: var(--ink); border-color: var(--bone); }
.grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.shot { margin: 0; position: relative; overflow: hidden; background: var(--ink-2); }
.shot:nth-child(5n + 1) { grid-row: span 2; }
.shot img { width: 100%; height: 100%; aspect-ratio: 3 / 4; object-fit: cover; transition: transform .6s cubic-bezier(.2,.7,.2,1), filter .4s; filter: grayscale(.35); }
.shot:nth-child(5n + 1) img { aspect-ratio: auto; }
.shot:hover img { transform: scale(1.04); filter: grayscale(0); }
.shot figcaption {
  position: absolute; left: 0; bottom: 0; padding: 8px 10px; background: var(--ink); color: var(--bone);
  font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase;
}

/* steps */
.steps ol { list-style: none; margin: 48px 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1px solid var(--line); }
.steps li { padding: clamp(24px, 3vw, 40px); border-right: 1px solid var(--line); }
.steps li:last-child { border-right: 0; }
.steps .n { font-family: var(--display); font-weight: 900; font-size: 88px; line-height: .8; color: transparent; -webkit-text-stroke: 1.5px var(--red); }
.steps h3 { font-size: 32px; margin: 24px 0 10px; }
.steps p { margin: 0; color: var(--bone-dim); }

/* reviews */
.reviews__head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: 40px; }
.score { display: flex; align-items: baseline; gap: 14px; }
.score b { font-family: var(--display); font-size: 72px; line-height: 1; }
.review-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 340px), 1fr)); gap: 14px; }
.review { border: 1px solid var(--line); background: var(--ink-2); padding: 26px; }
.review__head { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; }
.review__name { font-size: 30px; }
.review__date, .review__meta { font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--bone-dim); }
.review__stars { color: var(--red); letter-spacing: .2em; display: block; margin: 8px 0 12px; }
.review__text { margin: 0 0 14px; }
.review--empty { border-style: dashed; text-align: left; }
.review--empty .review__text { font-family: var(--display); font-size: 30px; text-transform: uppercase; line-height: 1; }

/* forms */
.book { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.book__copy p { color: var(--bone-dim); max-width: 44ch; }
.book__copy ul { list-style: none; padding: 0; margin: 28px 0; }
.book__copy li { padding: 12px 0; border-top: 1px solid var(--line); display: flex; gap: 12px; }
.book__copy li::before { content: "✕"; color: var(--red); }
form.card { background: var(--bone); color: var(--ink); padding: clamp(22px, 3.5vw, 44px); display: grid; gap: 18px; }
form.card .row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
label { display: grid; gap: 6px; font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; }
input, select, textarea {
  font: 16px/1.4 var(--body); color: var(--ink); background: #fff;
  border: 1px solid #c9bfae; border-radius: 0; padding: 12px; width: 100%;
}
input:focus, select:focus, textarea:focus { outline: 2px solid var(--red); outline-offset: 0; border-color: var(--red); }
fieldset { border: 0; margin: 0; padding: 0; }
legend { font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 6px; }
.seg { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; }
.seg label { position: relative; }
.seg input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.seg span { display: block; text-align: center; padding: 11px 4px; border: 1px solid #c9bfae; background: #fff; font-size: 11px; }
.seg input:checked + span { background: var(--ink); color: var(--bone); border-color: var(--ink); }
.seg input:focus-visible + span { outline: 2px solid var(--red); outline-offset: 2px; }
form.card .btn { justify-content: center; width: 100%; padding: 17px; }
.fine { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: #6b6156; margin: 0; text-align: center; }
.preview { background: var(--ink); color: var(--bone); padding: 16px; border-left: 3px solid var(--red); }
.preview p { margin: 0 0 8px; font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--red); }
.preview pre { margin: 0; white-space: pre-wrap; font: 13px/1.5 var(--mono); }

/* reviews page */
.page-hero { border-top: 0; padding-bottom: clamp(48px, 6vw, 80px); }
.page-hero h1 { font-size: clamp(80px, 15vw, 220px); line-height: .8; }
.page-hero h1 .outline { color: transparent; -webkit-text-stroke: 2px var(--bone); }
.page-hero p:not(.kicker) { color: var(--bone-dim); font-size: 19px; margin: 24px 0 0; }
.stars-input { display: flex; flex-direction: row-reverse; justify-content: flex-end; gap: 4px; }
.stars-input input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.stars-input label { font-size: 34px; letter-spacing: 0; color: #c9bfae; cursor: pointer; text-transform: none; }
.stars-input input:checked ~ label, .stars-input label:hover, .stars-input label:hover ~ label { color: var(--red); }
.stars-input input:focus-visible + label { outline: 2px solid var(--red); }

footer { border-top: 1px solid var(--line); padding: 40px var(--gutter); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 16px; color: var(--bone-dim); }
footer .logo { font-size: clamp(24px, 7vw, 40px); color: var(--bone); }
@media (max-width: 420px) { .nav .logo { font-size: 19px; } }

/* motion */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.reveal.in { opacity: 1; transform: none; }
.load > * { animation: rise .9s cubic-bezier(.2,.7,.2,1) both; }
.load > *:nth-child(2) { animation-delay: .12s; }
.load > *:nth-child(3) { animation-delay: .24s; }
.load > *:nth-child(4) { animation-delay: .36s; }
.load > *:nth-child(5) { animation-delay: .48s; }
@keyframes rise { from { opacity: 0; transform: translateY(40px); } }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
  html { scroll-behavior: auto; }
}

/* responsive */
@media (max-width: 900px) {
  .nav ul { display: none; }
  .hero, .ethos, .book { grid-template-columns: 1fr; }
  .hero { min-height: 0; }
  .hero__media { max-width: 420px; }
  .hero__stamp { left: 12px; }
  .board ol { grid-template-columns: 1fr; }
  .grid { grid-template-columns: repeat(2, 1fr); }
  .steps ol { grid-template-columns: 1fr; }
  .steps li { border-right: 0; border-bottom: 1px solid var(--line); }
  .steps li:last-child { border-bottom: 0; }
}
@media (max-width: 520px) {
  form.card .row { grid-template-columns: 1fr; }
  .seg { grid-template-columns: repeat(2, 1fr); }
  .board li { flex-wrap: wrap; }
  .board .dots { display: none; }
  .board .svc { width: 100%; }
}